About us

The Gin Ambassador is the sister training programme of the globally acclaimed Whisky Ambassador, whose growing popularity now sees it operate in 33 countries, across six continents.

The concept came about in 2010 when our Scottish founder, Jo, encountered a group of whisky-curious customers at the bar she was running. Realising the appetite for quality whisky was strong, but her expertise less so, she researched whisky training courses to improve her staff’s knowledge, but surprisingly found nothing for the trade – not locally in her Scotch homelands, or anywhere further afield.

On discovering this, she rallied together a group of industry experts and created a programme from scratch. The Whisky Ambassador soon gained accreditation by both the BIIAB and CPD Standards – the first ever whisky training to be recognised by an awarding body – and has been delivered, in all its immersive, interactive glory, to over 4000 professionals and enthusiasts across the world.

Though still young in comparison, The Gin Ambassador hopes to follow in the footsteps of its whisky namesake – spreading similarly expert knowledge about one of the world’s most acclaimed spirits.

From our blog