About us

The Gin Ambassador is the sister training programme of the globally acclaimed Whisky Ambassador, whose growing popularity now sees it operate in 33 countries, across six continents.

The concept came about in 2010 when our Scottish founder, Jo, encountered a group of whisky-curious customers at the bar she was running. Realising the appetite for quality whisky was strong, but her expertise less so, she researched whisky training courses to improve her staff’s knowledge, but surprisingly found nothing for the trade – not locally in her Scotch homelands, or anywhere further afield.

On discovering this, she rallied together a group of industry experts and created a programme from scratch. The Whisky Ambassador soon gained accreditation by both the BIIAB and CPD Standards – the first ever whisky training to be recognised by an awarding body – and has been delivered, in all its immersive, interactive glory, to over 4000 professionals and enthusiasts across the world.

Though still young in comparison, The Gin Ambassador hopes to follow in the footsteps of its whisky namesake – spreading similarly expert knowledge about one of the world’s most acclaimed spirits.

From our blog

Gin and the British Navy (Part 3)

Sep 1: The development of Navy Strength gin is perhaps the most notable legacy of the Navy's association with the spirit. This high-proof gin, characterised by its robust flavour and potency, remains a popular choice among gin enthusiasts. It represents a distinct style within the gin category, appreciated for its intensity and its historical connection to the naval tradition of 'proofing.'

Gin and the British Navy (Part 2)

Aug 25: As gin's popularity within the British Navy grew, so too did its influence on naval traditions and practices. One of the most significant of these was the daily 'rum ration' or 'tot,' a practice that had its roots in the 17th century. Originally, the ration consisted of beer, but due to the difficulties in storing beer for long voyages, it was replaced with spirits, primarily rum, but gin was also included, especially on ships patrolling colder climates.

Gin and the British Navy

Aug 18: The relationship between gin and the British Navy is a fascinating chapter in the spirit's history, intertwining maritime tradition, global exploration, and medicinal practice. This connection was established during the late 17th century and continued well into the 20th century, leaving an indelible mark on the culture and customs of the British Navy.

Gin Mare: A firm favourite

Feb 18: How many times have you been asked “What’s your favourite gin?” On my part, countless times, and the answer changes not necessarily every time, but definitely on where I am, my mood, the temperature outside, the temperature inside… you get my drift!